Should I hire a marketing agency or an in-house media buyer?
Hire in-house when one channel needs full-time attention and the budget covers a senior salary plus tooling. Hire an agency when you need multi-channel coverage, creative testing and analytics without three salaries. Most brands spending under roughly $150,000 per month on ads get more senior hours per dollar from an agency.
Key facts
- •Senior AU media buyer salary: $95k–$140k plus on-costs
- •Agency retainers deliver multi-discipline cover for less
- •Crossover point is typically $100k–$150k monthly ad spend
Last reviewed 2026-09-03
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