How long does it take to see results from paid ads?
Expect early signal within 2 to 4 weeks and reliable trend data by weeks 6 to 12. Google Search campaigns targeting existing demand can produce leads within days. Meta and TikTok prospecting need enough conversion volume to exit the learning phase, usually 50 conversions per ad set within a week.
Key facts
- •Week 1: tracking, structure and creative shipped
- •Weeks 2–4: first optimisation signal
- •Weeks 6–12: stable cost per acquisition trend
- •Meta learning phase exit: ~50 conversions per ad set per week
Last reviewed 2026-09-03
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