What is the best way to advertise a trade business in Australia?
The best advertising for Australian trade businesses is Google Search plus Local Services Ads, targeted at suburb level with call tracking enabled. Search captures people who need a plumber, electrician or builder right now. Meta Ads work as a secondary channel for larger considered jobs such as renovations and solar.
Key facts
- •Search first, Meta second for trades
- •Suburb-level targeting beats radius targeting for service areas
- •Call tracking is essential — most trade leads phone
- •Google Business Profile reviews lift both ads and maps performance
Last reviewed 2026-09-03
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