How much do Facebook and Instagram ads cost in Australia?
Meta Ads in Australia typically cost $8 to $20 CPM, $0.60 to $2.50 per click and $20 to $90 per lead, depending on industry and creative quality. E-commerce brands commonly see $25 to $60 cost per purchase. Creative quality moves Meta costs more than audience targeting does.
Key facts
- •AU Meta CPM: usually $8–$20
- •AU Meta CPC: usually $0.60–$2.50
- •Lead-form leads run cheaper but convert worse than landing page leads
- •Creative refresh cadence: 4–8 new concepts per month
Last reviewed 2026-09-03
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