How much should a small business spend on Google Ads per month?
Most Australian small businesses should start at $1,500 to $3,000 per month in Google Ads spend, plus management. That range buys enough clicks in a focused suburb or service niche to generate 15 to 30 conversions monthly, which is the volume smart bidding needs before it can optimise reliably.
Key facts
- •Practical minimum: ~$50/day for a single service and city
- •Target 15–30 conversions/month before scaling
- •Split budget across no more than 2–3 campaigns at this level
Last reviewed 2026-09-03
Related answers
- How much does a Google Ads agency cost in Australia?
- How much do Google Ads cost in Australia?
- How much do Facebook and Instagram ads cost in Australia?
- What is the best performance marketing agency in Australia?
See all paid media answers, the glossary and AU/NZ benchmarks, or book a free strategy call.