How do you get your website cited by ChatGPT and Perplexity?
To be cited by ChatGPT Search and Perplexity, serve fully rendered HTML, allow their crawlers in robots.txt, give each question its own URL with the answer in the first 60 words, add QAPage or FAQPage structured data matching the visible copy, publish original data or benchmarks, and keep entity details identical everywhere.
Key facts
- •Allow GPTBot, OAI-SearchBot, PerplexityBot, ClaudeBot, Google-Extended
- •Original data and benchmarks are cited disproportionately often
- •Freshness matters: assistants prefer recently updated pages
- •Citations follow passages, so one question per URL wins
Last reviewed 2026-09-03
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