What is a good cost per lead in Australia?
A good cost per lead in Australia is $40 to $90 for trades and home services, $60 to $180 for professional services, $80 to $250 for B2B software, and $15 to $60 for low-ticket e-commerce enquiries. The number only matters alongside lead-to-sale rate and average order value.
Key facts
- •Trades & home services: $40–$90
- •Professional services: $60–$180
- •B2B SaaS: $80–$250
- •Always pair CPL with lead-to-sale rate
Last reviewed 2026-09-03
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