Official PartnersThe Lead Generation Agency Built Around Your Cost-Per-Lead
We turn Google, Meta and TikTok Ads into qualified, sales-ready leads — measured against your CPL, lead-to-sale rate and booked revenue. Not clicks. Not vanity metrics. Trusted by 50+ brands across Australia & New Zealand with $300M+ in revenue generated.
- Target CPL agreed before launch — no surprises
- Lead scoring + offline conversion tracking from day one
- Senior operators only, $100M+ ad spend managed
- Flat monthly fees — no percentage of spend
Book A Free Strategy Call
30 minutes. We'll map your funnel, estimate a realistic CPL, and tell you honestly if paid lead generation is the right move.
Why Brands Pick Us As Their Lead Generation Agency
Most agencies sell leads. We sell a system that produces qualified leads at a predictable cost — and then proves it with tracking your CFO can audit.
Built Around Cost-Per-Lead, Not Vanity Metrics
Every campaign is engineered to a target CPL and lead-to-sale rate — not clicks, not impressions. You see qualified pipeline, not a dashboard full of noise.
Lead Quality Scoring Built In
We integrate offline conversion tracking and lead scoring so Google and Meta optimise toward your best customers — not just the cheapest form fills.
High-Intent Channels First
Google Search for people actively looking, Meta for retargeting and lookalikes, TikTok for top-of-funnel demand. Right channel for the right stage.
Full-Funnel Tracking & Attribution
GA4, GTM, Enhanced Conversions, Meta CAPI, offline conversion uploads. You finally know which ad, which keyword, which audience produced the booked job.
Conversion Rate Optimisation On The Landing Page
Most agencies stop at the click. We work with your landing pages, forms and call tracking to lift conversion rate so your CPL keeps dropping.
Senior Operators, $100M+ Spend Managed
No junior account managers. The people running your ads have managed eight-figure budgets across e-commerce, services, B2B and local trades.
Lead Generation Across Every Paid Channel
We choose the channel based on buyer intent and your unit economics — not because we have a preferred platform.
Google Ads Lead Generation
- Search campaigns targeting buyer-intent keywords
- Performance Max with conversion value rules to favour qualified leads
- Call-only campaigns and call extensions for service businesses
- Local Services Ads setup for trades and home services
Meta Ads Lead Generation
- Lead form ads with conditional logic to pre-qualify
- Conversion API + Pixel for accurate signal under iOS
- Lookalike audiences built from your highest-value customers
- Retargeting sequences that warm cold leads into booked calls
TikTok Ads Lead Generation
- Native creative built for the platform — not recycled Meta ads
- Instant Forms for friction-free lead capture
- Demand generation for services that need education before conversion
- Ideal for under-35 audiences and visual industries
How We Generate Leads That Actually Close
A four-step process that ties every ad dollar to a booked job, signed contract or completed purchase.
Pipeline & CPL Audit
On the discovery call we map your current funnel, average customer value, close rate and target CPL. We won't take you on if the unit economics don't work.
Channel & Offer Strategy
We choose channels based on buyer intent — Google Search for ready-to-buy, Meta for retargeting and scaling, TikTok for demand creation. Your offer is rewritten to convert cold traffic.
Tracking & Lead Scoring Setup
Enhanced Conversions, Meta CAPI, call tracking, CRM webhooks. Within week one, every lead is tied to the ad, keyword and campaign that produced it.
Launch, Optimise, Scale
Weekly optimisation against lead quality (not just volume). Monthly reports tied to booked revenue. When CPL hits target, we scale spend without losing efficiency.
Lead Generation FAQs
Ready For Qualified Leads, Not Just Form Fills?
Book a free 30-minute strategy call. We'll map your funnel, model a realistic CPL, and tell you honestly whether paid lead generation is the right move for your business.
Related reading
Paid Social Creative Strategy for 2027: Volume, Testing and AI-Generated Ads
Prepare your advertising campaigns for 2027 by integrating AI-generated creative and high-velocity testing. Learn how to maintain a competitive edge across Meta and TikTok.
Read articleGoogle Ads Lead Generation in 2027: Offline Conversions, Enhanced Conversions and Lead Quality
Discover how to future-proof your Google Ads lead generation for 2027. Learn why offline conversion imports and enhanced tracking are essential for quality.
Read articleHow to Plan Your 2027 Ad Budget: A Channel-by-Channel Framework
Planning your 2027 advertising budget requires a careful balance across established and emerging channels. Discover our framework to allocate spend effectively and maximise your return on investment.
Read articleFacebook Ads in 2027: Meta Advantage+, Andromeda and Creative-Led Scaling
Discover how Meta's Advantage+ and upcoming Andromeda architecture are reshaping Facebook Ads for 2027. Learn to leverage creative-led scaling to drive profitable returns in a machine learning-driven landscape.
Read article