Official PartnersThe Best SaaS Marketing Agency In Australia & New Zealand
Carter Media runs paid acquisition for B2B and B2C SaaS — Google, Meta, LinkedIn and TikTok Ads measured against CAC, LTV, trial-to-paid and pipeline. Senior operators, server-side tracking and $300M+ in tracked revenue generated for 50+ brands.
- Optimised to CAC payback & LTV:CAC — not signups
- Server-side tracking + product analytics from day one
- Senior SaaS operators only, $100M+ ad spend managed
- Flat monthly fees — no percentage of spend
Book A Free Strategy Call
30 minutes. We'll audit your funnel, model a realistic CAC and tell you honestly whether paid acquisition is the right move for your stage of growth.
Why SaaS Founders Pick Carter Media
Most agencies sell signups. We build a paid-acquisition engine that protects your CAC payback, feeds your sales team qualified pipeline and scales with your ARR.
Optimised To CAC & LTV — Not Vanity Trials
We tie every campaign to your CAC payback period and LTV:CAC ratio. Trials that don't activate, demos that don't show — they get filtered out so platforms optimise toward real revenue.
Built For Subscription Economics
Free trial, freemium, PLG, sales-led, hybrid — we've run them all. Campaigns are structured around your activation rate, trial-to-paid conversion and expansion revenue, not just signups.
Full-Funnel Across Search, Social & LinkedIn
Google Search & PMax for high-intent demand, Meta & TikTok for category creation, LinkedIn for ABM and enterprise pipeline. The right channel for each stage of your funnel.
Server-Side Tracking & Product Analytics Wired In
GA4, GTM server-side, Enhanced Conversions, Meta CAPI, plus integration with Mixpanel, Amplitude, Segment, HubSpot and Salesforce. Optimise on activation, not form fills.
Landing Pages & Onboarding Flows That Convert
Most SaaS agencies stop at the click. We optimise landing pages, signup flows, onboarding emails and activation triggers so trial-to-paid keeps lifting month after month.
Senior Operators, $100M+ Spend Managed
No junior account managers. The team running your campaigns has scaled SaaS brands from seed-stage to Series C across ANZ, the US and UK markets.
SaaS Paid Acquisition Across Every Channel That Matters
Channel selection driven by where your ICP actually researches — not where the agency happens to specialise.
Google Ads for SaaS
- Search campaigns on competitor and category keywords
- Performance Max with value-based bidding tied to MRR
- YouTube Demand Gen for category creation and brand lift
- Conversion value rules that favour qualified trials over free signups
Meta & TikTok for SaaS
- Demand creation for category-defining SaaS products
- Founder-led and UGC creative built for B2B and prosumer audiences
- Conversion API + product analytics for accurate signal under iOS
- Retargeting sequences from blog reader → trial → paid
LinkedIn Ads & ABM
- ABM lists targeting named accounts and buyer committees
- Document and thought-leader ads for top-of-funnel pipeline
- Conversation ads and Lead Gen Forms for demo bookings
- LinkedIn CAPI + offline conversion uploads from your CRM
How We Scale SaaS Profitably
A four-step process that ties every ad dollar to MRR, ARR and CAC payback — not signups or MQLs.
Unit Economics & Funnel Audit
We map your activation rate, trial-to-paid conversion, ACV, churn and current CAC. If the payback period doesn't support paid acquisition yet, we'll tell you — and what to fix first.
Channel & ICP Strategy
We define your ICP segments, choose channels based on where they actually research (Search, LinkedIn, Reddit, Meta, TikTok) and build messaging for each stage of the buyer journey.
Tracking, Attribution & CRM Integration
Server-side GA4, Meta CAPI, LinkedIn CAPI, offline conversion uploads from HubSpot or Salesforce. Within week one, every signup is tied to the campaign, keyword and creative that produced it.
Launch, Optimise, Scale Profitably
Weekly optimisation against pipeline (not signups). Monthly reports tied to MRR, ARR and CAC payback. When CAC is healthy, we scale spend without breaking unit economics.
SaaS Marketing Agency FAQs
Ready To Scale Your SaaS Profitably?
Book a free 30-minute strategy call. We'll audit your funnel, model a realistic CAC and tell you honestly whether paid acquisition is the right next move.
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