Official Google PartnerGoogle Ads Media Agency That Delivers Results
We're a certified Google Partner agency helping brands across Australia and New Zealand scale profitably through expert Google Ads management. From Search to Shopping to YouTube—we build revenue engines, not just campaigns.
Trusted by leading brands across Australia & New Zealand






Australia & New Zealand's Most Trusted Google Ads Agency
We're not just another Google Ads agency. We're your growth partner, focused on revenue—not vanity metrics.
Certified Google Partner
Official Google Partner status with access to beta features and dedicated support
Average 4.2x ROAS
Our clients see an average 4.2x return on their Google Ads investment
Senior Strategists Only
No junior account managers—your campaigns are run by experts
Transparent Reporting
Real-time dashboards and weekly performance insights
Full-Funnel Approach
Search, Shopping, YouTube, Display & Performance Max integration
Fast Optimisation Cycles
Weekly testing and optimisation, not set-and-forget management
Full-Funnel Google Ads Management
From search intent to purchase—we optimise every touchpoint of your Google Ads strategy.
Google Search Ads
Capture high-intent buyers actively searching for your products or services. We optimise for conversions, not just clicks.
- Keyword research & strategy
- Ad copy A/B testing
- Bid management & automation
- Negative keyword mining
Google Shopping Ads
Dominate product searches with optimised Shopping campaigns. Perfect for e-commerce brands seeking profitable growth.
- Product feed optimisation
- Smart Shopping campaigns
- ROAS-focused bidding
- Competitor analysis
YouTube Advertising
Reach audiences at scale with video advertising. From awareness to conversions, we build full-funnel YouTube strategies.
- Video creative strategy
- Audience targeting
- TrueView & Bumper ads
- Remarketing sequences
Performance Max
Leverage Google's AI to reach customers across all Google surfaces. We combine automation with human expertise.
- Asset group optimisation
- Audience signals setup
- Cross-channel attribution
- Conversion tracking
Google Ads Agency Questions
What makes Carter Media different from other Google Ads agencies?
+
Carter Media is a certified Google Partner with senior strategists managing every account — no junior account managers and no chatbots. We focus on ROAS and actual revenue, not vanity clicks. Our team has managed over $120M in media spend and generated more than $300M in client revenue.
How much does Google Ads management cost?
+
Our Google Ads management fees start from $250/month for ad spends below $1,000 and scale to $3,000/month for spends between $10,000–$20,000. Enterprise pricing is available for larger budgets and we offer dedicated SMB packages from $500/month. All engagements are month-to-month.
Do you offer free Google Ads audits?
+
Yes. We offer a comprehensive free Google Ads audit identifying wasted spend, missed opportunities, conversion-tracking issues and a prioritised optimisation roadmap. Book a strategy call to receive your audit.
What industries do you specialise in for Google Ads?
+
We work with e-commerce, SaaS, professional services, trades, and lead generation businesses across Australia and New Zealand. Our expertise spans B2C and B2B campaigns across Search, Shopping, YouTube, Display and Performance Max.
How long does it take to see results from Google Ads?
+
Most clients see early signal within the first 14 days and a meaningful ROAS lift within 60–90 days. We rebuild conversion tracking, audit the existing account, then launch tested campaigns based on data — never guesswork.
Do I keep ownership of my Google Ads account?
+
Always. Your Google Ads account stays in your name with full admin access — Carter Media is granted manager (MCC) permissions only. You own the account, the data, and the history. Nothing is held hostage.
Do you require a contract or lock-in period?
+
No. Carter Media operates month-to-month. If the numbers don't work, you walk away. Most clients stay 18+ months because the numbers do work.
What reporting do clients receive?
+
Every client receives a real-time Looker Studio dashboard plus a monthly performance report covering spend, ROAS, CPA, growth versus prior period, and the next month's strategic plan. Strategy meetings are held at a cadence that suits each client.
Do you manage Performance Max and Google Shopping campaigns?
+
Yes. Performance Max and Google Shopping are core specialties. We optimise product feeds, structure asset groups by margin and intent, supply audience signals, and rebuild server-side conversion tracking for accurate ROAS measurement.
Which cities do you serve in Australia and New Zealand?
+
Carter Media works with brands across all of Australia and New Zealand including Melbourne, Sydney, Brisbane, Perth, Adelaide, Auckland, Wellington and Christchurch. Engagements run remotely with optional on-site workshops for Melbourne-based clients.
Google Ads Agency Questions
Answer-first questions brands across Australia and New Zealand ask before engaging a Google Ads agency.
Carter Media is a certified Google Partner with senior strategists managing every account — no junior account managers and no chatbots. We focus on ROAS and actual revenue, not vanity clicks. Our team has managed over $120M in media spend and generated more than $300M in client revenue.
Our Google Ads management fees start from $250/month for ad spends below $1,000 and scale to $3,000/month for spends between $10,000–$20,000. Enterprise pricing is available for larger budgets and we offer dedicated SMB packages from $500/month. All engagements are month-to-month.
Yes. We offer a comprehensive free Google Ads audit identifying wasted spend, missed opportunities, conversion-tracking issues and a prioritised optimisation roadmap. Book a strategy call to receive your audit.
We work with e-commerce, SaaS, professional services, trades, and lead generation businesses across Australia and New Zealand. Our expertise spans B2C and B2B campaigns across Search, Shopping, YouTube, Display and Performance Max.
Most clients see early signal within the first 14 days and a meaningful ROAS lift within 60–90 days. We rebuild conversion tracking, audit the existing account, then launch tested campaigns based on data — never guesswork.
Always. Your Google Ads account stays in your name with full admin access — Carter Media is granted manager (MCC) permissions only. You own the account, the data, and the history. Nothing is held hostage.
No. Carter Media operates month-to-month. If the numbers don't work, you walk away. Most clients stay 18+ months because the numbers do work.
Every client receives a real-time Looker Studio dashboard plus a monthly performance report covering spend, ROAS, CPA, growth versus prior period, and the next month's strategic plan. Strategy meetings are held at a cadence that suits each client.
Yes. Performance Max and Google Shopping are core specialties. We optimise product feeds, structure asset groups by margin and intent, supply audience signals, and rebuild server-side conversion tracking for accurate ROAS measurement.
Carter Media works with brands across all of Australia and New Zealand including Melbourne, Sydney, Brisbane, Perth, Adelaide, Auckland, Wellington and Christchurch. Engagements run remotely with optional on-site workshops for Melbourne-based clients.
Related reading
Using Claude Agents to Automate Google Ads Optimisation
How to wire Claude to the Google Ads API to mine search terms, draft RSAs and surface budget pacing issues — with the guardrails we use on real client accounts.
Read articleGoogle Ads Bidding & Budgeting Updates: SBE, Promotion Mode and the 17 August Optimisation Change
Google has announced three significant bidding and budgeting updates: a global expansion of Smart Bidding Exploration, a new Promotion mode beta, and a backend bidding target optimisation change rolling out 17 August. Here is what each one means and how to prepare.
Read articleGoogle Ads for Lead Generation: The Complete 2026 Playbook
How lead gen companies should structure Google Ads in 2026 — from account architecture to offline conversion imports, lead quality scoring and scaling Search profitably.
Read articleHow to Set Up Offline Conversion Tracking in Google Ads (Lead Gen Edition)
A practical guide to importing qualified leads, opportunities and closed-won revenue back into Google Ads so Smart Bidding optimises for revenue, not form fills.
Read article