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Meta Advertising Done Right
How We Scale Your Meta Ads
Audience Research & Targeting
Deep audience analysis to identify your ideal customers and build lookalike audiences that convert.
Creative Strategy
Platform-native creative development including static, video, and carousel formats optimised for each placement.
Campaign Structure & Andromeda
Proper account setup adapted for Meta's Andromeda update, with simplified structures, CBO strategies, and scaling methodologies that align with the new auction system.
Performance Optimisation
Continuous creative testing, audience refinement, and bid optimisation to maximise ROAS.
Meta Ads Questions
Answer-first questions brands across Australia and New Zealand ask before engaging Carter Media for Meta Ads management.
Our Meta Ads management fees range from $250/month for ad spends below $1,000 up to $3,000/month for spends between $10,000–$20,000. Enterprise pricing is available for larger budgets and all engagements are month-to-month with no lock-in.
Andromeda is Meta's AI-powered ad retrieval system that decides which ads to show which users. We structure campaigns — simplified account architecture, broader targeting, creative diversity — to maximise Andromeda's effectiveness, which lifts reach and conversion rates on Facebook and Instagram.
Yes. We provide full creative strategy and direction for Meta including static images, carousels, Reels and Stories. We develop platform-native content — scroll-stopping hooks, UGC-style videos, modular systems — designed to convert on Facebook and Instagram.
We work with brands spending $1,000/month through to seven-figure annual media budgets. Our SMB tier starts from $500/month for smaller businesses; growth and enterprise tiers scale from there. Most clients see meaningful ROAS lift within 60–90 days.
Always. Your Meta Business Manager and Ads account stay in your name. Carter Media is granted partner access only — you own the account, the pixel history, the audiences and the data. Nothing is held hostage if we ever part ways.
Carter Media works with brands across Australia and New Zealand including Melbourne, Sydney, Brisbane, Perth, Adelaide, Auckland, Wellington and Christchurch. Engagements run remotely with optional on-site workshops for Melbourne-based clients.
Benchmarks and definitions
Original Australian and New Zealand paid media data, plus plain-English definitions of the terms used on this page.
Related articles & guides
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Read articleAI Creative for Meta Ads: How to Generate Hooks, Scripts and Statics That Actually Convert
Most AI-generated ads look like AI-generated ads. Here is the production process we use to make AI creative that wins on Meta in 2026.
Read articleHow Much Should You Spend on Meta Ads to Get Real Results?
Meta Ads minimum budgets in 2026 — what you actually need to spend to escape learning phase, get statistical significance, and scale profitably in Australia & New Zealand.
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