White Label Meta Ads For Agencies That Need The Wins
Facebook and Instagram Ads delivered under your brand. Andromeda-ready campaign structures, creative testing frameworks, and the senior buyers your clients think you've already hired.
Why agencies partner with us
We're the paid-media engine you bolt on to your agency — invisible to your clients, accountable to you.
Fully white-label or co-branded
Reports, dashboards and comms under your brand. Or co-branded if your client knows we're involved — your call.
NDA before any client info changes hands
We sign your NDA (or ours) before the second call. No client poaching — ever. It's written into the partner agreement.
Slot into your existing workflow
Slack, ClickUp, Asana, Monday, email — we fit your stack and your reporting cadence, not the other way around.
Senior media buyers, not juniors
Every campaign is built and optimised by people who've spent $100M+. No offshoring. No account-manager-with-checklist.
Capacity without hiring
Win bigger retainers without the headcount risk. Scale paid media on demand and scale back when you need to.
Flat-fee, not percentage of spend
Predictable margins on every client. You know your cost of delivery before you quote.
How partnership works
Simple, confidential, and built around your existing agency workflow.
Confidential Discovery Call
We understand your agency, the gap you need filled, and how you want us to integrate — fully white-label or co-branded.
Scoping & Pricing
Flat-fee partner pricing based on your client's ad spend. No percentage clauses. NDA signed before any client info is shared.
We Run The Ads
Campaign build, optimisation, and weekly reporting under your brand. You stay the strategic lead with the client.
You Keep The Client
We never approach your clients. You own the relationship, the contract, and the upsell — we deliver the media buying behind the scenes.
What you can offload to us
Google Ads
- Search, PMax, Shopping, Display
- AI Max & DSA migration
- Conversion tracking & GTM
- Weekly optimisation
Meta Ads
- Facebook & Instagram
- Creative testing frameworks
- Andromeda-ready structures
- Catalog & Advantage+
TikTok Ads
- Creator-led creative
- Spark Ads & Smart+
- Pixel & CAPI setup
- Scaling structures
What is a white label marketing agency?
A white label marketing agency delivers campaign work — strategy, build, optimisation and reporting — under another agency's brand. The partner agency keeps the client relationship, the contract and the margin; the white label team does the media buying behind the scenes. Carter Media is a white label paid media partner for agencies across Australia and New Zealand, managing Google, Meta and TikTok Ads on more than $100M of ad spend.
Agencies typically partner with us for three reasons: capacity without hiring, senior specialists on channels they don't run in-house, and predictable delivery costs. Compare our flat-fee pricing tiers against the cost of a full-time media buyer before you quote your next retainer.
How much does agency marketing help cost?
Partner engagements start around $500 per month per client for small accounts and scale by ad spend tier — not by percentage of spend. That means your cost of delivery is fixed before you quote, so your margin is known on day one. For live Australian cost data on clicks, leads and returns, see our CPC, CPL and ROAS benchmarks and the paid media glossary.
Which channels can you outsource to us?
- White label Google Ads — Search, Performance Max, Shopping and AI Max migrations for lead gen and ecommerce clients.
- White label Meta Ads — Facebook and Instagram creative testing and Andromeda-ready campaign structures.
- TikTok Ads — creator-led creative, Spark Ads and Smart+ scaling.
- Lead generation campaigns for trades, professional services and B2B clients.
- Common paid media questions answered — useful when you need a straight answer for a client fast.
Partner FAQ
Do you produce ad creative?
We don't shoot original creative, but we run a structured creative testing framework — your design or video team produces, we brief, test, iterate and report on what's winning. Many partners use us as the testing brain for their in-house creative team.
Are you set up for Meta's Andromeda update?
Yes. We've already restructured client accounts for Andromeda — fewer, broader campaigns, Advantage+ Audience defaults, and creative-led testing. Our 2026 playbook is built around it.
Will you contact our clients directly?
No. The partner agreement explicitly forbids us approaching, soliciting, or contracting with your clients during the engagement and for 24 months after. You own the client relationship.
Can we white-label reports under our agency brand?
Yes. We provide weekly and monthly reports in your branding, in Looker Studio or PDF, with your logo, colours and commentary slots. Or you can use our reporting verbatim — your call.
How is partner pricing structured?
Flat monthly fee based on the client's ad spend tier — same model as our direct retainers but with partner-friendly margins. No percentage of spend, no surprise invoices. See /pricing for the tier table.
What if we already have an in-house specialist?
Plenty of our agency partners use us for overflow, specialist channels (Meta, TikTok, PMax) or specific verticals where they want senior depth. We work alongside in-house teams regularly.
Book A Free Strategy Call
Tell us about your agency. NDA signed before we discuss any client details.