Performance marketing is paid advertising bought against revenue, not impressions. We run Google, Meta & TikTok ads for brands across Australia and New Zealand from a flat $500/month — no percentage of ad spend, no lock-in, $300M+ in tracked client revenue.
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Quick answer
Performance marketing is paid advertising bought against measurable outcomes — leads, sales and revenue — rather than impressions. Carter Media runs Google, Meta and TikTok Ads for brands across Australia and New Zealand for a flat fee from $500/month, never a percentage of ad spend and never on a lock-in contract.
Get a free 30-minute strategy session and a custom growth plan for your Google, Meta or TikTok ads. No pitch, no obligation.
🔥 Only 3 audit spots left this month
Everything brands across Australia and New Zealand ask before requesting a free Google, Meta or TikTok ads audit from Carter Media.
A free ads audit is a structured review of your existing Google, Meta or TikTok ad accounts. Carter Media reviews your account structure, conversion tracking, audience targeting, creative performance, bidding strategy and budget allocation, then delivers a written list of the highest-impact changes you can make in the next 30 days — whether you work with us or not.
We typically deliver the written audit within 3–5 business days of receiving access to your ad accounts. The accompanying 30-minute strategy call is booked at a time that suits you, usually within the same week.
No. The audit and strategy session are completely free with no obligation. There are no contracts, no credit card and no pressure to engage Carter Media afterwards. If we are a good fit, we will discuss next steps. If not, you keep the audit.
We request read-only access to your Google Ads, Meta Ads Manager and/or TikTok Ads Manager accounts, plus Google Analytics if available. We never request admin access, billing access or login credentials. Access can be revoked at any time from your ad platform.
Our audit is most valuable for brands spending at least $1,000/month on paid ads, but we review accounts from $500/month and up. Smaller accounts are routed to our SMB tier, larger accounts to our growth and enterprise tiers.
You receive a written audit document covering wasted spend, tracking gaps, structural issues and quick wins, a prioritised 30-day action list, and a 30-minute strategy call with a senior strategist to walk through everything. You keep the document regardless of whether you work with us.
Our core focus is brands across Australia and New Zealand, but we audit and manage accounts in the US, UK, Canada and the EU. Currency, regional bidding and platform availability are all considered in the audit.
If you would like Carter Media to implement the recommendations, we send a month-to-month proposal with no lock-in. If you would prefer to implement internally, the document is structured so your team or existing agency can action it directly.
Real results from real brands. Hear from the leaders we've helped scale.
"I would definitely recommend Jake. He has been essential in optimising my Google Ads and implementing effective organic strategies. Working with him has been seamless due to his thoroughness and approachable attitude. His extensive knowledge in the field of marketing is truly remarkable."
"Jake was instrumental in setting up some high performing Google Ads for my business. He was thorough in his approach, very consultative, and had all the information and answers to my questions. He turned the project around quickly and was an absolute delight to work with."
"Jake is an incredible asset to the organisation, always willing to go the extra mile. He delivered campaigns that consistently hit or exceeded targets, he has strong technical, strategic and analytical skills."
We're not just a service provider – we're your growth engine. Every dollar spent is tracked, tested, and optimised to drive real revenue.
Every campaign is built to generate measurable growth, not vanity metrics. We focus on ROAS and actual revenue impact.
Paid media, CRO, and CRM strategies are continuously tested and optimised for maximum ROI using real-time analytics.
From Google, Meta, TikTok ads to seamless integrations, we build complete systems that scale predictably.
As official partners of Meta, Google, TikTok & Shopify, we leverage insider knowledge for superior results.
Creative drives performance. We develop platform-specific content that captures attention and converts.
Your account is managed by senior strategists, not junior coordinators. Experience the difference expertise makes.
Carter Media is an Australia & New Zealand performance marketing agency for ambitious brands. We plan, launch and optimise paid media on Google, Meta and TikTok, then back every campaign with conversion tracking and a real-time Looker Studio dashboard. Over 50 brands and $300M+ in client revenue later, the playbook is simple: ship measurable growth, month after month, with no lock-in contracts.
Our Google Ads agency team runs Search, Shopping, Performance Max, YouTube and Demand Gen for brands across Melbourne, Sydney, Brisbane, Perth and Auckland. See pricing on the performance pricing page or the SMB plan for smaller budgets.
Our Meta Ads agency and TikTok Ads pods build creative-led acquisition systems for e-commerce, lead gen and apps — Andromeda-ready campaign structures, weekly creative iteration and full UGC pipelines.
Carter Media is a specialist lead generation agency and SaaS marketing agency — pipeline-first reporting, CRM-side attribution and offer-led creative for considered-purchase categories.
Job-ready calls for tradies, plumbers in Melbourne and electricians in Melbourne, Sydney, Brisbane and Perth — Local Services Ads, call-tracked Search and high-intent Meta.
Agencies in Australia and New Zealand partner with us to run paid media under their brand — white-label Google Ads, white-label Meta Ads and full-service delivery via our agency partner program. Margin-protected, NDA-backed, reporting in your colours.
Not sure what good looks like? Our original AU/NZ data covers Google Ads benchmarks by industry and Meta Ads benchmarks by campaign type, and the ROAS and cost per lead calculator turns your monthly spend into expected click, lead and revenue ranges.
New to the jargon? Start with what ROAS is, what a good ROAS is, cost per lead (CPL), blended ROAS and Performance Max in the paid media glossary.
Certified partnerships with the platforms that matter most
Plus integrations with WordPress, Klaviyo, and 50+ marketing tools
A proven methodology that transforms brands into revenue powerhouses.
We deep-dive into your current performance, identify opportunities, and understand your unique business goals.
Custom growth strategy built around your brand, audience, and revenue targets across all relevant platforms.
We launch campaigns with rigorous testing protocols, continuously optimising for maximum performance.
Once we find winning combinations, we scale aggressively while maintaining profitability and ROAS.
Quick answers about working with Carter Media — pricing, process, platforms and what to expect across Australia and New Zealand.
Performance marketing is paid advertising where you only invest against measurable outcomes — leads, sales, revenue or app installs — rather than impressions or brand awareness. In practice it means running Google, Meta and TikTok Ads with conversion tracking attached, so every dollar of ad spend can be traced to a result. Carter Media runs performance marketing for brands across Australia and New Zealand.
Most Australian businesses pay between $2 and $12 per click on Google Ads, with typical cost per lead landing between $40 and $180 depending on the industry. Trades and home services sit at the lower end, while legal, finance and B2B sit at the higher end. On top of ad spend, agency management fees for Google Ads in Australia typically run $500–$3,000 per month.
Carter Media charges a flat monthly management fee based on your ad spend, starting at $250/month for spends under $1,000, $500/month for small businesses scaling up, and $3,000/month for spends between $10,000 and $20,000. We never charge a percentage of ad spend and there are no lock-in contracts.
A good ROAS (return on ad spend) for most Australian e-commerce brands is 3x to 5x, meaning $3–$5 in revenue for every $1 of ad spend. The right target depends on your gross margin: at a 50% margin you break even around 2x, so 4x is genuinely profitable. Lead-generation businesses usually track cost per qualified lead instead of ROAS.
A good cost per lead in Australia sits between $40 and $180 for most industries. Trades and home services typically convert leads at $40–$80, e-commerce enquiries at $30–$70, and legal, finance, SaaS and B2B services at $120–$400. The right target is any cost per lead where your close rate and average order value still leave a profit — a $250 lead is cheap if one in three closes at $8,000.
Meta Ads in Australia typically cost $8–$25 per thousand impressions (CPM) and $0.60–$3.00 per click, with cost per purchase ranging from $25 to $120 for e-commerce and $30 to $150 per lead for services. Costs rise in Q4 (Black Friday and Christmas) and fall in January and February. Carter Media manages Meta Ads on the same flat monthly fee as Google Ads.
TikTok Ads in Australia start at a $20/day minimum campaign budget, with CPMs usually between $6 and $15 and cost per click between $0.40 and $1.60. Most brands need $3,000–$5,000 per month in ad spend plus a steady flow of new creative to get reliable results, because TikTok performance is driven far more by creative volume than by bid settings.
CPC (cost per click) is what you pay each time someone clicks your ad. CPA (cost per acquisition) is what you pay for each completed conversion — a sale, lead or booking. CPM (cost per mille) is what you pay per thousand ad impressions. Search platforms like Google Ads are usually bought on CPC, while social platforms like Meta and TikTok are bought on CPM and measured on CPA.
Performance Max is Google's automated campaign type that serves a single set of assets across Search, Shopping, YouTube, Display, Discover, Gmail and Maps using AI-driven bidding and placement. It works well when your conversion tracking, product feed and creative assets are strong, and poorly when they are not — which is why we rebuild tracking and asset groups before scaling any Performance Max campaign.
AEO (answer engine optimisation) is the practice of structuring content so AI assistants like ChatGPT, Perplexity and Google AI Overviews quote it directly in their answers. SEO aims to win a clickable ranking position; AEO aims to become the cited source inside a generated answer. In practice AEO means answer-first paragraphs, question-form headings, structured data and machine-readable files like llms.txt.
A retainer is a fixed monthly fee that covers strategy, media buying, tracking and reporting regardless of how much you spend on ads. In Australia, retainers range from roughly $250/month for very small accounts to $5,000+/month for enterprise. Carter Media charges a flat retainer tied to your ad spend band and never takes a percentage of spend, so scaling your budget doesn't inflate our fee.
A performance marketing agency runs paid advertising campaigns on platforms like Google, Meta and TikTok with the goal of generating measurable revenue, leads or app installs. Carter Media combines media buying, conversion tracking, creative testing and reporting so every dollar spent is tied back to a result you can see in your bank account.
We manage Google Ads (Search, Shopping, YouTube, Display, Performance Max), Meta Ads (Facebook and Instagram) and TikTok Ads. We are an official Google, Meta, TikTok and Shopify Partner, which gives our team access to dedicated reps, beta features and priority support.
Management fees start from $250/month for monthly ad spends below $1,000 and scale to $3,000/month for spends between $10,000 and $20,000. Enterprise pricing is available for larger budgets. All engagements are month-to-month with no lock-in contract.
Yes. Carter Media works with clients across Australia and New Zealand including Sydney, Brisbane, Perth, Adelaide, Gold Coast, Auckland, Wellington and Christchurch. Most engagements run remotely and we offer optional on-site workshops for Melbourne-based clients.
Most clients see early signal within 14 days and a meaningful ROAS lift within 60–90 days. We rebuild your conversion tracking, audit the existing accounts, then launch tested campaigns based on data — never guesswork.
No. Carter Media operates month-to-month. If the numbers don't work, you walk away. Most clients stay 18+ months because the numbers do work.
We work with ambitious brands ready to scale paid acquisition profitably — from small businesses spending $500/month on ads through to enterprise clients with seven-figure annual media budgets. Our SMB tier starts from $500/month for businesses just getting started.
Every client receives a real-time Looker Studio dashboard plus a monthly performance report covering spend, ROAS, CPA, growth versus prior period and the next month's plan. Strategy meetings are held at a cadence that suits each client.
